TCL Ranks Top Five in Global LCD TV Market Share
Chinese Corporation climbs further up the Global Competition Ladder
|Beijing–MediaOutReach–1 June 2012–TCL Multimedia Technology Holdings Limited surged to No. 5 from No. 7 position, according to the latest DisplaySearch report for first quarter of 2012. While its global LCD TV market share increased from 4.9% to 5.6%, thereby maintaining the No. 1 position among Chinese companies nationwide. The achievement marks a first for the enterprise and reflects the successful globalization of TCL Corporation. As one of the first Chinese companies to venture into the global scene, the enterprise is racing ahead of its Japanese and South Korean counterparts in terms of sales growth amidst the highly competitive market.
“Ranking top five in the global market proves that TCL has set the benchmark for Chinese enterprises that seek both domestic and international brand recognition,” says Li Dongsheng, Chairman and CEO of TCL Corporation. “Our efforts in globalization have highly paid off, as can be seen from our relentless move up the global ladder. Based on our philosophy of independent innovation, we will keep on sharpening our competitive edge and work towards establishing TCL as a respected leading global enterprise.”
TCL Corporation aims to enhance its industrial, technical and globalized operation capacities to distinctly boost its overall corporate competitiveness. The company’s adoption of vertical integration in its business has led to reduction in production, transport and packaging costs as well as guaranteed the most competitively-priced products of the highest quality. The success of China Star Optoelectronics Technology (CSOT) realized TCL’s strategic goal to completely build the entire LCD display industry chain thus making TCL the first company in China that can produce LCD TV sets all by itself. “China Star,” the newly-launched world’s largest 110-inch 4X full high definition 3D LCD screen, has proved TCL’s innovative spirit, research and development capabilities.
TCL Corporation has actively geared its business strategies towards globalization to realize profitability in both American and European markets, as well as witness rapid growth in emerging markets. At the end of 2011, TCL became the first Chinese company to sell more than 10 million TV sets. In 2011, the company achieved RMB 60.834 billion in operating revenues, up 17.28% year-over-year, out of which sales revenues totaled RMB 59.448 billion, marking a year-over-year increase of 18.30%. Net profit totaled RMB 1.671 billion, up 253.73% over the previous year.
In 2011, the company built an R&D center in Silicon Valley of the United States. They also established a talent training program with Boston-based Massachusetts Institute of Technology, and signed a cooperation memorandum with SRI (Stanford Research Institute) International to conduct joint research on smart TV user experience and communication technologies. With the launch of the Whole Cloud Strategy in April, 2012, the Corporation has worked towards fully integrating hardware, software, technology, content, services, internal resources and industry alliances as well as external strategic partners. TCL has formed comprehensive whole cloud product lines that cover 3D smart cloud TV, smart cloud mobile phone, tablet and other products.
Positioning itself as an emerging leader of innovation and technology in the electronic information industry, TCL is determined to fully utilize cloud computing technology to offer the most advanced smart products to China and all over the world.
About TCL: An Emerging Power in China’s Wave of Globalization
TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations for building one of China’s most innovative and resourceful enterprises.
Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups — System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Logistic & Service Group and Real Estate Group.
With over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China’s electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is now the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition.
Thanks to TCL’s philosophy of independent innovation, the company has many outstanding achievements and many “firsts” in China: the first wireless land-line telephone, the first 28 inch color TV, the first diamond-inlaid mobile phone, the first Chinese-made dual-core processor laptop computer, and other innovative products.
TCL employs more than 60,000 people and has more than 40 sales offices around the world, selling products under the TCL umbrella including TCL’s own television sets and mobile phones as well as Thomson televisions and Alcatel mobile phones. In 2011, TCL Corporation achieved global sales of RMB 60.834 billion, with a sales volume of 10.86 million LCD TV sets and 43.61 million handsets globally.
TCL Corporation has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.
In 2011, the brand value of TCL had exceeded RMB 50.118 billion, continuing to hold the No. 1 TV brand position in China today.
TCL’s vision is to build the most creative Chinese brand name in ten years. TCL aims to implement the “Three Capacities, One System” concept, which represents a combination of three capacities, featuring design, quality and marketing and a consumer insight system.
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