“A good reputation is more valuable than money.”
– Publilius Syrus
Publilius Syrus certainly knew the relative value of money and reputation. Brought to Italy as a slave, he started with neither. Nevertheless, his talent for inventing witty maxims and performing mimes bought his freedom and his education. The reputation he built performing in the provinces eventually reached Rome, then Caesar. The emperor wanted to see if Syrus’s reputation was valid and ordered a contest between Syrus and Decimus Laberius, one of the most celebrated performers of the time. After a performance from Syrus that equaled his outsized reputation, Caesar named him the victor.
A good reputation ensures that your customers and clients will help grow your business through their word-of-mouth advertising, leaving you to concentrate on maintaining and improving the quality of the products or services you provide.
Successful companies are built through repeat business – building a customer base that is loyal and will come back again and again. The stronger your reputation, the more likely these customers will pass along your name to their friends. Take care of your reputation by servicing your customers to the best of your abilities, and, in turn, their praise will take care of you.