by Ernie B. Calucag
Fraser and Neave Limited’s residential project in Sydney, The Mark, recorded strong sales with close to 50 per cent of the 203 first released stage of apartments now sold just a week after its official launch.
“We had plenty of early interest and pent-up demand both in Australia and offshore so we were expecting a strong start, with many buyers eager to secure a prime position within
Central Park,” Frasers Property Australia CEO Guy Pahor said.
The Mark comprises 412 apartments within a soaring glass tower designed by Johnson
Pilton Walker. At 27 storeys, it will have panoramic views across Chippendale Green and east to the city skyline, and will be the second tallest building at Central Park.
The Mark was released in Singapore on May 19 concurrent with the commencement of VIP sales in Sydney, and in Hong Kong on June 2, simultaneous with Sydney’s grand opening.
“The Singapore exhibition was especially well received. The market was very familiar with the quality of the offering and was very receptive to the VIP ‘Friends of Frasers’ opportunity,” Pahor said.
“In one weekend in Singapore, we exceeded our expectations and exchanged more than
A$15.0 million in apartments.”
The Mark offers a diverse apartment mix, with one bedroom suites, 1 bedroom, 2 bedroom,
dual key apartments and penthouses, currently priced from A$480,000.
Positioned in the south eastern corner of the Central Park precinct, The Mark’s apartments will offer uninterrupted views to Sydney’s eastern suburbs and overlook the new 6,400 sq m Chippendale Green public park.
Residents of The Mark will also have the future Kensington Lane on their doorstep, an eclectic and buzzing city laneway lined with bars, cafes, boutique retail and creative businesses.
The development will have its own ‘pocket park’ visible from the building’s soaring glass enclosed lobby, and will be connected to the rest of the Central Park precinct via pedestrian friendly laneways.
The Mark will feature a range of social amenities including: The Lounge Room – an indoor/outdoor wireless lounge; a 24 hour/7 day Concierge service; and the The Deck, a rooftop garden terrace with two BBQs and a jacuzzi, located on top of the 24th level.
The Mark is already under construction, with excavation completed and concrete pours to
basement levels underway. Completion is planned for early 2014.