Courtroom Tension Boils in Apple-Samsung Showdown
It was the end of a long week in court in the Apple-Samsung legal war, and Samsung attorney John Quinn was trying to block his adversary, Apple attorney Bill Lee, from showing the jury a document.
As Quinn made his argument to US District Judge Lucy Koh, he slipped in a reference to Koh’s pre-trial order blocking sales of some Samsung products – a subject Koh had forbidden the parties from discussing in front of the jury.
“That was improper,” said Koh.
“I apologise, your honour,” Quinn responded.
“I have a difficulty believing that was not intentional,” said the judge.
Koh allowed the document into evidence. But her admonishment provided the jury with a glimpse into the unusual tensions roiling beneath the lofty courtroom arguments about who might have illegally copied whose technology.
Outside the jury’s presence, Apple and Samsung lawyers regularly accuse each other of unfair ambushes, dirty public relations tactics and even doctoring evidence.
Quinn took the extraordinary step of issuing a press release on documents that Koh barred from the trial – an open display of defiance that suggested a legal strategy aimed at creating courtroom chaos. Quinn says he intended nothing of the sort.
Elite trial lawyers normally display a certain professional comity in court, but little of that is apparent in this case. An exasperated Koh has taken to managing the trial like a schoolmarm, regularly scolding her errant charges and resorting to tactics like deducting from the time they have to present evidence if they make superfluous arguments.
The trial, which will determine whether Samsung violated Apple patents in creating competing smartphone and tablet-computing products, is now in its second full week, and is expected to run through the end of August.
Despite some key pre-trial rulings Koh issued against Samsung, during trial itself the judge has given the jury no signals as to who she thinks is in the right.
Rather Koh, a 44-year-old appointee of US President Barack Obama, appears to take the view that if the two sides would just act like grown-ups and pursue rational self-interest rather than sling mud at one another, there wouldn’t be a trial at all.
This week, Koh wistfully returned to a idea she first raised at a pretrial hearing over one year ago.
“You didn’t file any objections yesterday, and I was hoping that maybe you had settled,” she said. But in a case that is more about professional pride and long-term market power than money, there appears to be little basis for a settlement before the verdict.
The two companies are close collaborators in many areas, as Apple is one of Samsung’s biggest customers for smartphone and tablet components. Yet in court they seem determined to fight to the death. Their executives pass one another in the hallways without making eye contact. Complex business litigation in front of a jury is sometimes approached as theatre, or even sport, but in this courtroom no one is having a lot of fun.
The trial has captured the attention of the technology world in part because the stakes are so high: Apple accuses Samsung of copying the iPad and the iPhone, two of the most successful products in the history of technology.
If Apple wins, it may be able to block whole categories of competitors and cement its dominance of next-generation mobile computing. The Korean firm, which is emerging as one of Apple’s most powerful global challengers, has counter-attacked by alleging that Apple infringed some of its key wireless technology patents.
But the trial is also titillating to the technorati because of the unusual up-close-and-personal look it has provided into the secret world of Apple.
Phil Schiller, Apple’s long-time marketing chief, stood in the hallway before testifying one day last week, making small talk as reporters looked on. Normally seen in blue jeans – even during product launches – one of Schiller’s handlers teased him about his dark suit and yellow tie.
On the witness stand, Schiller talked about how Samsung’s products impact ad campaigns; Apple has spent about US$647 million on advertising for the iPhone since its 2007 launch, and over US$457 million on the two-year-old iPad.
“If you’re driving down the highway 55 miles an hour, you have a split second to see a phone on a billboard,” Schiller said. “If it looks very, very similar and is copied, whose phone was that?”
Earlier, Apple industrial designer Christopher Stringer took the stand, looking every bit the part in a cream-coloured suit and shoulder length hair. He offered trivial details about the Apple design process – people work around a kitchen table! – but in the information vacuum that surrounds Apple’s internal workings, trivia tops nothing.
The mountain of documents filed in the case – over 1,600 docket entries and counting – are anything but trivial, though. Detail about licensing negotiations between Apple and the South Korean company, early design ideas for the iPad, and even profit margins for the iPhone and iPad have been revealed. (On every US$499 iPad, between US$115 and US$160 flowed into Apple’s cash pile through the end of March 2012.)