“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
– Seth Godin
There are many ways to stand out in a crowded field. In some industries, it can be as simple as giving topnotch customer service, or maybe offering an additional value that no one else provides. Standing out can be as easy as making use of colour – both FedEx and UPS prove that a colour can distinguish your business, whether the colour scheme is bright or dull. Or you could blast your message across every conceivable advertising resource: TV, radio, print, and the web. Perhaps your product stands out by being the only CD wrapper that’s easy to open.
What are the ways your company can stand out in its own crowded marketplace? The current interest in going ‘green’ is ripe for finding ways your company can contribute to protecting the environment. And don’t forget the importance of attracting the best employees your industry has to offer – this is always a surefire way to stand out.
