“Without beliefs or the ability to tap into them, people can be totally disempowered. They’re like a motorboat without a motor or a rudder.”
– Anthony Robbins
When Stephen Covey’s book The Seven Habits of Highly Effective People was first published in 1989, the concept of a mission statement was completely novel. But soon, companies around the country started creating their own mission statements. Mission statements are the core beliefs of a company. Motivational speaker Tony Robbins suggests that living by your mission statement creates the integrity that clients are looking for.
Internally, companywide mission statements are important tools because employees need to know what is expected of them – just as they need to know how the company perceives itself. For example, customer service representatives can’t call their manager every time a customer calls with a little gripe. They need to understand the corporate philosophy and apply it to a customer’s concerns. Sales people also need to be able to make deals and offer contracts that are consistent with the mission statement.
Empower your people with solid information on your goals and expectations, and then give them the ability to make decisions based on your philosophy. This gives them the ability to be able to broadcast your ideas to the rest of the world.