“What’s possible won’t happen just because it’s possible.”
– Al and Laura Ries
In order to make the possible happen, it takes someone with foresight, imagination, and drive to see it through. But, how many business ideas or inventions never get off the ground? So-called “idea people” can sit around and think up ideas all day long, but ask them to implement an idea and see it through to fruition and their brains seem to freeze.
Statistics prove that a great percentage of patents pending are never fully realised and brought to market. To accomplish this last important stage takes dedication to your idea and a penchant for details, says the father-daughter marketing team of Al and Laura Ries. You have to find the right people to make a prototype, research the market, figure out what kind of advertising you should do, and then determine how to get your product to the market in the form of sales and distribution.
Creative types often don’t believe they have the ability to be practical and work through the mundane details it takes to pull off an idea. But they probably do have those skills; they’ve just always assumed they couldn’t take the next step.
If you have a great idea, but you don’t have the confidence to pull it off, you may need to bring others on board. Pull your team around you, and you can be an idea person who still makes things happen.
